Instagram Ads Starter Guide

Instagram is one of the most beneficial social networks to advertise on. It has evolved to be as large of an advertising platform as its parent company, Facebook. According to research, Instagram ads are one of the most powerful tools entrepreneurs have as business owners. If used properly, they are a golden ticket for your business. They provide a unique ability for us to reach our target customers and expose our business to new markets which will then increase our brand awareness. 

Here are 4 simple starter guide on how you can create your Instagram Ads:

1. Determine your target audience

No social media effort can flourish without any strategy. Firstly, you should identify your target audience. They will mould the appearance and focus of your ads. Therefore, examine more in-depth into the demographics of your Instagram audience. 

Tips - One way to get insight into your target audience is by checking out your competitor's Instagram profiles and seeing who their followers are. You will usually find your target audience all gathered in one place.

2. Make your goals crystal clear!

Aside from just looking at your target audience, you will need to determine the overall goal of your campaign. Are you just starting and needing followers? Or are you trying to get people to engage and share your posts so that you can branch out to new viewers? Fulfilling these questions will conclude what actions you should take for your next step. Thus, make sure you have your objectives set clearly. 

3. Focus on the image

After your goals are mapped out, you can now work on how you want your campaign to be. On Instagram, your focus should be the visual aspects of the ad. People tend to scroll through their timeline unconsciously, but when they see an image that strikes them, they would stop scrolling and feel compelled to examine the post more thoroughly. This is why it is important to focus on your visual aspects when advertising on Instagram.

Tips - Adjust colour schemes to your visuals and possibly, use humour if it fits your brand voice. By adding a touch of entertainment, you could build a remarkable campaign that your audience would want to share. 

 Here are some links which will provide you with amazing templates to amp up your design:

https://www.canva.com

https://about.easil.com

https://www.easel.ly

4. Captions and wording

Captions are incredibly important when advertising on Instagram. If you have the chance to write a caption that can compel viewers to share or follow your brand, why throw away the opportunity? Write your captions, use it as a tool to compel your audiences and don't forget hashtag to create a community around your product or service. 

Don't forget to monitor your Instagram ads to see if there are any progress and to keep improving your content to reach your desired number of post engagement!

#Instagram #InstagramAds #Marketing #DigitalMarketing