2020 Predictions for Social Media
Our top 5 predictions for Social Media are a must-know for implementing your social media strategy in 2020
1. Tiktok is going to take over Instagram
While Facebook, Instagram, and Twitter remain relevant in the ever-evolving digital age—a new contender has entered the arena to a great welcome, especially among young people—TikTok. Creators and influencers are probably going to be transitioning on creating content and spending time there. There is no doubt that Tiktok is going to stall down in the short term.
2. Massive changes on Instagram
Instagram is going to make massive modifications because of Tiktok on the rise. In TikTok, there is the following timeline and also a "for you" timeline. This has been going well for TikTok. Thus, there is a likelihood that Instagram is going to do something similar to this to get the attention back to Instagram.
3. Story mentions
People are going to start creating strategies on story mentions. We think that Instagram stories is going to be a place where the concentration is going to be. Therefore, if you're not doing Instagram stories effectively, then you're going to be pushed over by those who are using it effectively. Instagram stories and mentions are strategies that are highly effective to get brand awareness. Through creating posts that are more shareable, less about the person and more about information, facts and education.
4. IGTV
There is going to be more people that are going to use IGTV to educate and inform their audience about various matters. IGTV is a long form type of video that allows you to record up to 10 minutes. Thus, people can get a clearer picture, a bigger and greater connection with the person that is talking in the video and so its going to be utilised more frequently. If your brand prefers having longer video content as opposed to numerous Instagram stories and short Instagram videos, IGTV is going to be your new bestfriend! There has been an increase in IGTV series from a variety of niches. The analytics have shown that this style of content is driving engagement and website traffic results. Therefore, dive in early to this growing trend in 2020 and watch your content turn into conversion.
5. Carousels
Carousels are going to be used a lot greater in more strategic and creative ways. Carousels are great because you can have multiple pictures or videos on different carousels, so you can tell a story and inform your audience about something in a single post. We think that carousel is going to be the next level type of content thats going to get you more engagement.
6. Instagram shopping features
Instagram shopping is booming! It all started with being able to shop brand posts and bio links. But now we have the capabilities to shop via stories, one-click app purchases and the Instagram check-out feature has been born. If you're not taking full advantage of these features as a product-based business, well, what are you waiting for? Get right into it!
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